Driven by Science
Driven by Care
Market Entry Strategy for New Products & Companies
1.Conduct market mapping (through third party market research organisations) to determine market- size, growth drivers, competition, and unmet needs.
2.Identify target segments (labs, hospitals, POC, public health programs).
3.Define differentiated value proposition (clinical, economic, workflow).
4.Select market entry model (direct, distributor, JV, partnership).
5.Build launch roadmap with phased rollout and early adopters.
Strategy for Regulatory & Operational Set-Up
1.Assess regulatory pathways and timelines in each priority countryies
2.Develop a strategy to navigate a regulatory process to obtain clinical / analytical evidence if needed
3.Identify and onboard local regulatory agents/consultants where needed.
4. Identify and on board supply chain, warehousing, and logistics partners.
5.Set up customer service, technical, and application support infrastructure.
Financial Strategy
1.Financial Strategy and Management: Helping the company establish and set up the Finance Function including overall financial planning, budgeting, forecasting, and financial operations.
2.Reimbursement, Health Economics, and Market Access: Helping the company get its products covered and paid for by public and private payers
3.Corporate Finance: Services related to raising capital, managing debt, and optimizing the company’s financial structure.
4.Mergers & Acquisitions (M&A) – Advisory & Transaction Support, Valuation/Investment Analysis : For companies looking to buy or sell other companies .Helping investors and companies (often Private Equity or Venture Capital Firms) determine the value of a business or a new technology.
Go-to-Market Strategy & Marketing
Design of regional GTM plans, KOL engagement, value-based messaging, omnichannel marketing, and launch KPIs.
Localization Support
1.Adapt product labeling, IFUs, and packaging to local languages/standards.
2.Customize marketing collateral with culturally relevant messaging.
3.Build training programs for local sales teams, distributors, and end-users.
4.Leverage local KOLs and medical associations for credibility.
5.Incorporate feedback from customers to refine offering.
Operational Excellence
1.Map end-to-end processes (supply chain, distribution, service).
2.Implement standardized SOPs and quality systems.
3.Train teams for efficiency in operations, service, and applications.
4.Introduce performance dashboards with real-time KPIs.
5.Continuously optimize via lean methods and customer feedback loops.
Commercial Optimization for Existing Business
1.Analyze current portfolio performance by country, product line, and segment.
2.Identify underperforming channels and high-growth opportunities.
3.Strengthen distributor management with incentives and training
4.Expand value-added services (training, digital tools, service contracts).
5.Drive upselling and cross-selling through existing customer relationships.
Market Entry Strategy for New Products & Companies
- Conduct market mapping (through third party market research organisations) to determine market- size, growth drivers, competition, and unmet needs
- Identify target segments (labs, hospitals, POC, public health programs)
- Define differentiated value proposition (clinical, economic, workflow)
- Select market entry model (direct, distributor, JV, partnership)
- Build launch roadmap with phased rollout and early adopters
Strategy for Regulatory & Operational Set-Up
- Assess regulatory pathways and timelines in each priority country
- Develop a strategy to navigate a regulatory process to obtain clinical / analytical evidence if needed
- Identify and onboard local regulatory agents/consultants
- Identify and onboard supply chain, warehousing, and logistics partners
- Set up customer service, technical, and application support infrastructure
Commercial Optimization for Existing Business
- Analyze current portfolio performance by country, product line, and segment
- Identify underperforming channels and high-growth opportunities
- Strengthen distributor management with incentives and training
- Expand value-added services (training, digital tools, service contracts)
- Drive upselling and cross-selling through existing customer relationships
Localization Support
- Adapt product labeling, IFUs, and packaging to local languages/standards
- Customize marketing collateral with culturally relevant messaging
- Build training programs for local sales teams, distributors, and end-users
- Leverage local KOLs and medical associations for credibility
- Incorporate feedback from customers to refine offering
Operational Excellence
- Map end-to-end processes (supply chain, distribution, service)
- Implement standardized SOPs and quality systems
- Train teams for efficiency in operations, service, and applications
- Introduce performance dashboards with real-time KPIs
- Continuously optimize via lean methods and customer feedback loops
Financial Strategy
- Financial Strategy and Management:
Establish and set up the Finance Function including overall financial planning, budgeting, forecasting, and financial operations
- Reimbursement, Health Economics, and Market Access: Advise on getting products covered and paid for by public and private payers
- Corporate Finance: Services related to raising capital, managing debt, and optimizing the company’s financial structure
- Mergers & Acquisitions (M&A): Help investors and companies(e.g. Private Equity/Venture Capital Firms) determine value of a business or a new technology and provide Transaction support